Tuesday, June 15, 2010

Showing off New Technology with old Technology

I slapped in a DVD the other day and the first thing that came up (after the Copy This and Die message) was a Blu-Ray ad. The opening shot is a boat from Troy, pixelated and ugly looking, the Narrator informs us that DVD was a revolution but now something is even more fantastic and sharper then ever. With a magic wand, poof the same boat now in glorious clarity. WOW it's so clear, it's so sharp if only I could have something as great as that...wait a minute, I'm watching a DVD... so that means it IS that clear and that sharp on my TV without anything new.

Now I'm not here to argue the merits of getting a Blu-Ray player or not, do whatever, I don't care. It's just kinda funny when people try to market you a better technology with an older technology. Do you remember the "Everything is better in DVD" campaign back in the day. They used jarring sounds and cuts to make it feel better. The thing is, I think it worked...

1 comment:

  1. This is the reason I like that new TV ad with George Takei. They go right out of their way to mention that their TV on your TV isn't as good as it looks.